Why this
workshop is important to you
Almost every company attempts to
measure its R&D efforts in some way, yet industry research shows
that very few are convinced that they are measuring the right
things. Furthermore, R&D professionals often find metrics
burdensome, disconnected from their “real” work or an infringement
on what they view as an inherently creative craft. So what’s wrong
with all those R&D metrics that companies are dissatisfied with?
First, there are too many of them. Second, they are disconnected
from the strategies of the company. Finally, they lack teeth.
This highly practical and interactive
two-day session will enable you to not only overcome typical R&D
metric weaknesses, but also to establish new R&D metrics as a
competitive weapon. This workshop will review detailed case studies
of leading companies that have aligned their organizations from top
to bottom with a straightforward set of metrics projecting both
customer and business needs directly into R&D performance. Designed
specifically for professionals serious about implementing practical
R&D metrics, this session involves hands-on experience in aligning,
setting and monitoring R&D metrics that really matter.
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Who Should Attend |
| This seminar is
specifically designed for executives, managers and key
stakeholders leading R&D activities who need early and
accurate information on the effectiveness and efficiency of
their organization’s efforts.
It will be especially valuable
to VPs, Directors and Managers
of:
- Product Development
- R&D
- Technology
Development
- Process Improvement
- Advanced Concept
Development
- Innovation
- New Business
Development, and
- Strategy
To jumpstart implementation
and facilitate organizational alignment,
it is suggested that at least
two members of your organization attend together;
ideally at both the senior and project management level. |
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