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A two-day conference focused on the
latest VOC strategies, methods and tools (both traditional and
non-traditional) to identify unmet customer needs, exceed
expectations and create valuable, cutting-edge new products...[BACKGROUND
INFO]
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Featuring
VOC Pioneers: |
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Abbie Griffin
Professor, Business Administration, University of Illinois,
on the
state-of-the-art in VOC including what practices have fallen out
of usage, what new techniques have emerged and how best-in-class
companies successfully gather and incorporate customer feedback...more |
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John
hauser
Kirin
Professor of Marketing,
MIT Sloan School of Management,
on the newest virtual
customer methods to improve speed, accuracy and usability of
customer input throughout the product development process...more
Special Interview with John Hauser:
What is the
Virtual Customer Initiative? |
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All New
Implementation, How-To Case Studies: |
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Choose from
3
Pre-Conference Workshops: |
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WORKSHOP
ONE
How to
Interview Customers: Skills, Tools and Secret Success Tips
Instructor:
Gerry Katz,
Applied Marketing Science...More Info
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WORKSHOP
TWO
Beyond
Quantitative Research: Integrating VOC for Less "Ho Hum,"
More
"Wow"
Instructor:
Sheila Mello,
Product
Development Consulting, Inc....More Info
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WORKSHOP
THREE
Must-Have or Nice-to-Have? Using Conjoint Analysis to Measure and Decide
Instructor:
Brian Ottum,
Ottum Research & Consulting...More Info
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Available
Mon-Fri
9:30am-5pm est |
Download
Brochure |
VOC2004.pdf 704k |
Conference
Info |
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Supporting Orgs
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